About Mylie

Built for the early years, and the parents living them.

Calm, properly-sourced guidance for the most overwhelming weeks — without the noise, the panic, or the upsell.

Mother sitting by a window writing in a notebook while her newborn sleeps in a baby pod beside her

Our story

The early years deserve calmer guidance.

Mylie started with a simple frustration: that the most overwhelming weeks of a parent’s life are also the weeks they’re most likely to be sold to. Sponsored lists. Anxious headlines. Advice that can’t tell you where it came from.

We wanted something quieter. More careful. The sort of resource a thoughtful friend might send you, with a note that just says this one is good.

So we built one. Every piece of guidance is grounded in trusted UK sources. Every checklist is pared back to what actually matters. Every email is one we’d want to receive ourselves on a Sunday morning, coffee in hand, baby finally asleep.

What you can expect from Mylie

Our Promise.

Every article on Mylie is created with one goal in mind.

To help parents feel calmer, more confident and better informed.

You’ll never find sensational headlines designed to create anxiety.

You’ll never be overwhelmed with endless lists.

You’ll never be left wondering where advice came from.

Instead, you’ll find practical guidance, carefully researched information and gentle reassurance that helps you focus on what matters most.

Because parenting is hard enough without information overload.

Mother lying on a white bed cuddling her sleeping newborn baby

How we source

Every piece of guidance on Mylie is grounded in NHS Start4Life, NCT, the Lullaby Trust, the Royal College of Obstetricians and Gynaecologists, and UNICEF UK’s Baby Friendly Initiative. We name our sources because you deserve to check them.

Read our editorial standards →