Editorial Standards

Version 1.0  ·  August 2026

Calm guidance you can trust

At MYLIE, we believe parents deserve information that is clear, trustworthy and genuinely helpful. The early years of parenting can be overwhelming enough without conflicting advice, sensational headlines or information that is difficult to verify.

Our goal is simple: to help parents feel calmer, more confident and better informed.

1. Our Editorial Principles

Calm, never alarming

We explain things clearly and honestly without using fear or sensationalism. Parenting is challenging enough without adding unnecessary anxiety.

Practical, not overwhelming

Our guidance is designed to be useful in real life. Wherever possible, we break complex topics into simple, manageable steps that parents can put into practice with confidence.

Evidence-informed

We base our guidance on trusted UK health organisations, recognised professional bodies and reliable evidence. Where appropriate, we identify the original source so readers can explore it further.

UK-focused

MYLIE is written primarily for parents in the United Kingdom and reflects UK healthcare guidance, terminology and support services.

Supportive, never judgemental

Every family is different. We recognise there are many ways to parent successfully. Our aim is to provide balanced information that helps parents make informed decisions that are right for their family.

Easy to understand

Medical and parenting information should not feel intimidating. We use clear, everyday language and avoid unnecessary jargon.

2. How We Create Our Content

Research

Each topic begins with research using trusted UK sources and current professional guidance.

Drafting

Content is prepared in MYLIE’s calm, reassuring editorial style, with clarity, practicality and empathy at the centre.

Editorial review

Every article is reviewed before publication for accuracy, clarity, readability, consistency, tone, accessibility and appropriate sourcing.

Publication

Content is published only after it has completed the MYLIE editorial review process.

3. Our Trusted Sources

Depending on the topic, MYLIE may draw on guidance from recognised organisations and professional bodies including:

  • NHS and NHS Start for Life
  • National Childbirth Trust (NCT)
  • The Lullaby Trust
  • Royal College of Obstetricians and Gynaecologists (RCOG)
  • Royal College of Midwives (RCM)
  • UNICEF UK Baby Friendly Initiative
  • Tommy’s
  • GOV.UK
  • Peer-reviewed research and recognised professional publications where appropriate

4. AI and Human Editorial Review

MYLIE uses modern technology, including artificial intelligence, to support parts of its content production process. Technology is a tool, not a substitute for editorial oversight.

Every article is reviewed and approved before publication to ensure it meets MYLIE’s standards for quality, accuracy, sourcing, tone and readability.

5. Keeping Our Content Current

Healthcare and parenting guidance can change. We review and update content where appropriate to reflect revised guidance, new evidence or changes to UK recommendations. Where useful, articles may display a published, reviewed or updated date.

If we identify a material error, we aim to correct it promptly. Where a correction materially changes the meaning of an article, we may make the update clear to readers.

6. Commercial Independence

Editorial trust comes first. Where MYLIE publishes sponsored, affiliate or other commercial content, it should be clearly identified. Commercial relationships should not determine the conclusions of our editorial guidance or prevent us from presenting balanced information.

7. Medical and Safety Information

MYLIE provides educational information for parents and families. Our content is not medical advice and is not a substitute for personalised advice, diagnosis or treatment from a midwife, health visitor, GP or other appropriately qualified healthcare professional.

If you are concerned about your health, your pregnancy, your baby or your child, seek advice from an appropriate healthcare professional. In an emergency, contact the relevant emergency service.

8. Our Commitment

MYLIE exists to provide a calmer place for parents to find useful, trustworthy information during pregnancy, newborn life and the early years.

Clear. Practical. Carefully sourced. Supportive, never judgemental.

MYLIE  ·  mylie.co.uk  ·  Editorial Standards v1.0